Emotional engagement: A marketing essential
The exponential rise of the internet is posing a new set of challenges for today’s marketeers. For starters, present-day consumers are more well-informed than ever
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The exponential rise of the internet is posing a new set of challenges for today’s marketeers. For starters, present-day consumers are more well-informed than ever
Neuromarketing, what is it? by Romy Boer The term “neuromarketing” is growing in popularity. Advertising agencies everywhere market one of their unique selling points to
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